April 11 (Bloomberg) - ads on site cost 40% of Facebook Inc. more per click last quarter that in the three previous months, as let dominance for social networking from the company he commanded higher prices, according to efficient Frontier.
The increase has been on the self-service of Facebook ads, not at higher price premium ads that run on home user pages, said principal Siddharth Shah, Director of business analytics in Sunnyvale, California, effective border based. "As advertisers are understanding this environment, they allocate budgets, and it becomes more and more competitive, said Shah, whose firm helps companies buy online ads. "They are willing to pay much more for the consumer."Facebook, with more than 500 million users, is equated with popularity growing in advertising revenues. Advertising on the site will be more than double to $ 4.05 billion this year, according to research firm that emarketer Inc. in New York.The company may have reached 2 billion dollars in sales last yearthree people who are familiar with the case, said in December. Facebook announced in January that it raised $ 1.5 billion from investors led by Goldman Sachs Group Inc., placing an assessment of 50 billion dollars on the business closed.Facebook, founded in 2004, passed Google year last to become the site most visited in the United States, according to Experian Hitwise, an Internet-monitoring in New York society.-Editors: Nick Turner, Sylvia Wier
To contact the reporter on this story: Brian Womack in San Francisco at bwomack1@bloomberg.net
To contact the editor responsible for this story: Tom Giles at tgiles5@bloomberg.net.
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